Linchpin: Your reviews

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Linchpin reviews, free samples, links and more

I've asked my readers to step up and tell the world about my new book, to share the ideas and connect them to people.

Thanks for reading and thanks for your support. Linchpin is the fastest-selling and most successful book of my career. My goal is to shake things up and spread ideas that matter, and I can't do it without you.

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Linchpin: Are You Indispensable?
Linchpin: Are You Indispensable?

The instant bestseller, this one will shake up the way you think about what you do all day (and how you do it).


Emotional labor in sixty seconds

The Entrepreneur interview

Riddles for Linchpins

A video filled with offbeat and perhaps disturbing questions that will help you think about the status quo.

Bonus stuff from 800 CEO READ

Neat things you can get with a purchase

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You can get bonus stuff when you buy a copy, click the picture to find out

More reviews, interviews and videos (just click on the picture below)

This page will be fully updated by 10 am Tuesday, so be patient!

The bibliography (by request)

Here’s a partial list, somewhat annotated, of some of the amazing books I had the pleasure to read while working on this book. To each author, “thanks, and your work made a difference. I took a seed from your generous gift and grew it into something else, hopefully something that will spread.”

On Gifts and Art

The War of Art, by Steven Pressfield

In this short book, Steven sells a very important and simple idea. We are victims of the resistance, an almost irresistible force in our lizard brain that shouts out our genius and pushes us to fit in instead. Once you recognize the resistance and know its name, this knowledge will change you (for the better).

The Gift, by Lewis Hyde

Long, rich, and intricate, this book by poet Lewis Hyde takes us on a tour of gifts, art, poetry, commerce, and the history of the world. His understanding of how seemingly small decisions about things like usury changed our world forever is profound.

The Gift, by Marcel Mauss

Considered by many to be the breakthrough book on the economy of gifts. It’s not a fun read, but stuff like this rarely is.

Art is Work, by Milton Glaser

Milton Glaser does the work. Loudly and with pride and generosity, he has long led the way in thinking about the work and why it matters. This is mostly a portfolio, but the writing here will make you think.

Man on Wire, by Philippe Petit

Petit is an artist, someone living an adventure through his actions. His life is a gift to us, and this book, as much as the movie, will encourage and provoke you.

On Sociology and Economics

The Lonely Crowd, by David Riesman with Glazer and Denney

This is the best-selling sociology book ever, apparently. The key argument is that “fitting in” to a large group is a relatively new phenomenon, and it has changed the way human beings interact.

From the American System to Mass Production, 1800-1932, by Daivd Hounshell

This is a powerful book, an extraordinary insight into the change from handmade to factory, from skilled craftsmen to cogs in a system. This really happened, and it happened to our great grandparents. The shifts were mammoth—in one two year period, productivity at a Ford plant went up by more than five times.

The Power Elite, by C. Wright Mills

The first book to dive deep into the privileged class of American corporations and politics (largely the same group). Mills makes an overwhelming case that there was a caste system running our country, our schools, and our corporations. The vestiges still remain, but it’s changing, in some places faster than others.

The American Myth of Success, by Richard Weiss

The evolution of our culture as seen through self-improvment books. Weiss starts around the Civil War and goes up to the 1950s. What we read reflected who we were and where we were going.

The Managed Heart: Commercialization of Human Feeling, by Arlie Russell Hochschild

Hochschild was given significant access to stewardesses working at Delta Airlines in the 1960s. She chronicles the deadening pain they felt as they were forced to bring cheerfulness and emotion to work each day. I fundamentally disagree with her conclusion (that doing emotional labor is painful, not a privilege), but her work was considered a breakthrough at the time.

Stone Age Economics, by Marshall Salins

Despite the clever title, this is actually a book about how primitive cultures worked. One key takeaway is that hunter-gatherers were the idle rich. They worked about three hours a day and spent the rest of the day lolling about.

Life Inc.: How the World Became a Corporation and How to Take It Back, by Douglas Rushkoff

Doug is at the cutting edge of recognizing the collision between corporate values and human values. Most of this book is fairly pessimistic, and it argues that money has pushed people apart from each other. Harking back to The Gift, his point is that barter and community exchange do more than create commerce.

The Protestant Ethic and the Spirit of Capitalism, by Max Weber

Largely misunderstood, hard to read, and in some ways incorrect, it is still considered a giant achievement in sociology. Weber tries to understand the relationship between religious and commercial values, particularly as they led to the success of the United States.

The Communist Manifesto, by Karl Marx and Frederick Engels

This book isn’t about what you think it’s about. And it’s certainly not about the USSR. The key argument here is that small experiments in communism don’t work, because they are corrupted by the temptation to defect and engage in trade with neighbors that exploit their workers (so you can benefit). Only worldwide revolution and grabbed power by farmers and factory workers can upend the unfair bargain that kings and capitalists have put in place. At one profound level they are right: as long as the workers don’t own the means of production, the exchange will be inherently unfair. A lot of what they pessimistically predicted has occurred to the workers at the bottom of the ladder.

The Wealth of Nations, by Adam Smith

There may be a reason to read this entire book, but if there is, it eludes me. The Cliffs Notes are sufficient.

The Big Sort, by Bill Bishop

Bill’s key argument is that people choose to move to neighborhoods that vote and think the way they do. This is a logical outgrowth of the theories in The Lonely Crowd.

The Rise of the Creative Class: And How It’s Transforming Work, Leisure, Community and Everyday Life, by Richard Florida

Richard has been in the forefront of doing scholarly work on how the workers who do own the means of production are changing our economy. Their decisions—from where they live to what they do—change the art created in our system and thus our lives as well.

The Trap: Selling Out to Stay Afloat in Winner-Take-All America, by Daniel Brook
A stunning indictment, very well researched, that shows how badly commodity workers are being hammered. If you’re average, you’re toast.

On Education

Weapons of Mass Instruction, by John Taylor Gatto

John Taylor Gatto is spitting mad, and no wonder. He has seen the worst our schools can do. He understands the history and is a victim of the bureaucracy. I wish every school board member, administrator, teacher, and parent could read a ten-page excerpt of this book. It’s important.

Schooling in Capitalist America, by Samuel Bowles and Herbert Gintis

Thirty years old and loaded with accurate predictions about the future (and facts about our past).

Learning to Labor, by Paul Willis

Ethnographic research from the 1970s that makes and proves a startling thesis: the very structure of school ends up establishing the “us and them” mentality that alienates most students from authority and sets them up to be unhappy wage slaves instead of productive leaders.

On Programming and Productivity

The Mythical Man Month, by Fred Brooks

Simple, useful analysis of a very complex topic, a new one for our age.

Software Project Management, by Steve McConnell

Steve’s insights into thrashing are worth the entire price of the book.

Joel on Software, by Joel Spolsky

Joel is the best writer on managing brilliant people that I know of. Hands down.

Zen Habits, by Leo Babauta

Leo’s productivity insights are scary in their simplicity and effectiveness.

On Science, Evolution, and the Brain

Ever Since Darwin: Reflections in Natural History, by Stephen Jay Gould

There are so many wonderful books about evolution, it’s difficult to pick one. I picked this one because of the quote I grabbed, but I could have easily picked books by Dan Dennett and Matt Ridley.

Honest Signals, by Andy Pentland

Pentland is a professor at MIT, and this is ostensibly a book about some amazing technology he’s putting together that quietly measures the interactions people have all day when they’re not remembering that the system is watching. What it’s actually about, though, is the incredible power of nonverbal communication and tribal hierarchies in the way we interact.

Iconoclast: A Neuroscientist Reveals How to Think Differently, by Gregory Berns

Berns covers some of the same territory I do, but from a biological point of view. His take is that perception, fear, and networking are the three underlying neurological factors that lead some people to be original thinkers. It was vindicating to read his book just as I finished mine, because his scientific data completely confirms the three pillars that I describe herein.

On Wisdom

Don’t Bite the Hook, by Pema Chödrön

Pema, a Buddhist nun who converted later in life from American roots, is my favorite teacher. She is able to simply and clearly connect with listeners and readers about a few powerful insights. In this book she talks about shenpa, the cycle of anxiety we buy into whenever confronted with a stressful situation.

Awakening the Buddha Within, by Lama Surya Das

There are countless books for Westerners in search of the simple insights of Buddhism. This book is quite detailed and serious.

Ignore Everybody: and 39 Other Keys to Creativity, by Hugh MacLeod

There are a million books about creativity. There are very few books that challenge the resistance so directly and effectively. This book eliminates the excuses that have been holding you back from being creative. It demands that you become an artist.

The Black Swan: The Impact of the Highly Improbable, by Nassim Nicholas Taleb

Taleb makes a compelling case that the predictable events that everyone knew were going to change everything are not predictable at all.

Peace Is Every Step: The Path of Mindfulness in Everyday Life, by Thich Nhat Hanh

This is not a book about religion. It’s about seeing things as they are and finding things interesting instead of threatening. In world without saber-tooth tigers, this turns out to be a productive approach.

On Overcoming Resistance and Getting Creative

Getting Things Done, by David Allen

Presentation Zen, by Garr Reynolds

A Whack on the Side of the Head, by Roger Van Oeck

Some of the books from the bibliography

Just a few to get you started!

Feel free to post your review here if you don't have an easy way to do it on a blog, etc. I'll filter out the spam and post the rest, usually within a day.

 Last updated on March 12, 2012

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Tell the world what you think 113 comments

annemcx 5 years ago

I'd read the Acumen fund preview edition of Linchpin and want to say that Seth, this is marvellous stuff.

Across any gallery in any continent, the works of the great masters stand out and they stand out because they're distinctive. Degas, Monet, Rembrandt, Van Gogh, Hockney, Warhol, even Bacon, no single one is the same as the another; that is what mastery means.

This is one such work of a master. Nice use of the word 'visceral' too...checking into powerful experiences instead of going through the motions involves instinct and having some guts. If we want to take things somewhere, that's where the energy is. Its encapsulated in Linchpin. Brilliantly.

JohnFlurry 5 years ago

I continually go back to your writings Seth to better my approach to the business world and my interactions with others on all levels. I am really looking forward to seeing so many of those great principles applied to the individual level. I just got the message that my book shipped and can't wait to see it in my mailbox.


anonymous 4 years ago

Read the preview addition. Found "Giving Receiving Giving" especially relevant to what I'm trying to do. Good to find qualified opinion to confirm my thoughts and give more certainty to my direction.

RobWard 4 years ago

Two things arrive unannounced:

Opportunities And Trouble...

By redefining: Remarkable products to remarkable people

Seth Godin does it again... creates opportunities and stirs-up trouble.

And I love it!

Really looking forward to the VIP Q&A session in NY after the official launch on 15th Jan.

anonymous 4 years ago

Sorry, read the electronic copy. Not really a bestseller for me. But at least I donated to Acumen.

mgaser 4 years ago

Most nonfiction authors write for people who want to KNOW. Seth Godin is one of the few that writes for people that want to THINK. With this book, he completes the transition from marketing guru to personal development and leadership master that started with The Dip and Tribes.

With "Linchpin", his revolutionary ideas will not only influence the corporate world, but will transcend to the general public and open fresh new possibilities for people that want to achieve success in business and life by being not only remarkable, but also indispensable.

CoCreatr profile image

CoCreatr 4 years ago






Can you imagine what is between these headings and how you could put it to use to help you and those dear to you? Yes, you can.

I have just finished reading the 60-page excerpt I got a bit early because I donated to a not-for-profit. I was at page 14 and had just blogged my first impression when news reached me that my pa-in-law had died. Relief from years of Alzheimer's.

The book speaks to me. So I share.

The gift is to the giver, and comes back to him . . . Walt Whitman

You know enough to make your own decision. Go.

anonymous 4 years ago

I just received my review copy today so I'm not going to claim I'm through with it. BUT, I did do an "unboxing" on my site (might be a first for books?). Check it out here with a full review coming next week!

johnfurst 4 years ago

Seth Godin's writing style is very enjoyable and resembles the beauty of elegant mathematical equations: You dont get tired of playing with them and, yet, always find new applications and solutions.

anonymous 4 years ago

Just back from 10 days on the road and found the much-anticipated advance copy of Linchpin in my mailbox. I haven't gotten to read the book yet -- but I sure as heck have read page 101. Seth is a master in creating trust, community, and smart interactions, and his distribution of the advance copies of Linchpin are no exception! (The "PS" on the accompanying letter inviting me to bookmark pg. 101 is elegant, simple genius which kept the book out of my to-do pile and got it opened on my desk...)

Seth himself is absolutely a Linchpin in the global new-marketing community: I sure wouldn't want to do my job without his thoughts influencing me and my team on a regular basis... it's not just the ideas within Linchpin that I'm sure will be powerful, but also the method of distribution. Now I can't wait to curl up and dig in to the other 243 pages...

anonymous 4 years ago

Yes - this is a great discussion about what art is. The writer Theodore Zeldin came up with a similar definition - that the actual job of artists is to help people understand the world around them. This book strikes a strong nerve with me, because I spent a lot of time making music with other people and getting frustrated when they seemed to think the most important thing is the production quality / slickness / fashion level of it - what does that have to do with changing people's lives? I always wanted to focus on the raw emotional energy of it. Here are some questions the book raises and what I think the answers are. How do you find what contribution to make? The answer is maybe that it doesn't matter, what matters is you feel happy with the contribution you are making and if not find something else you'd rather do. How do you cope with the contagiousness of contribution - ie the fact that one person giving and contributing inspires other people to do the same, but it is also hard to carry on contributing when you don't feel you are getting somewhere (ie the reverse is happening?). Maybe the answer is it doesn't matter either. Some people will always contribute, some people will contribute depending on their state of mind and emotional health, some people probably won't - and this book itself is part of the ebb and flow of how much contribution is going on in society. And a facetious question - considering how many people George Bush and Dick Cheney influenced, are they artists?

PatFerdinandi 4 years ago

It doesnt matter what age you read Linchpinit will help you to understand the new economy and how to reap an enjoyable life in that economy. Seth Godins book is a gift of art. Artfully written, artfully illustrated, artfully conveying information that kills the lizard in your brain and feeds your soul.

The BIG AHA for me was There is no map! For years Ive been looking for the rulebook, the instructions on how to be a success. I had never felt comfortable due to all the factory workers forcing me to conform, laughing at my ideas, trying to hold me back.Because of this book, I now understand that I was developing my own flight plan to a brighter future.

This easy to read book will help you shoot the resisters and regain your ability to create a gift.

drmacwisco 4 years ago

Definitely a thought-provoking book for me as both a parent of two future linchpins and my students who I'd like to believe will become linchpins. You will either love it or hate it (I loved it for three main reasons, that I list below), but the point of view is direct and clearly stated.

My three love-it points are (and you sort of have to read the book to understand them):

(1) Really great sound-bites -- Here is a quote from an early chapter (pp. 29-30) to give you a flavor for what I mean: "If you want a job where you don't need to be creative because the company's cost structure is so aggressive that customers just materialize, don't be surprised if the low cost structure costs you your job. If you want a job where you get to do more than follow instructions, don't be surprised if you get asked to do things they never taught you in school."

(2) "The symptoms of a lizard brain" (like "[shipping a new product] late is the first step to never") and the "cult of done" (like "done is the engine of more", sort of Guy Kawasaki on Red Bull) (pp. 127-130).

(3) What it means to be a gift giver.

If you don't commonly read blogs then a word of warning about the format. It reads like a blog (something between Haiku and "stream of consciousness" writing) - albeit this blog has pretty clear structure, themes, and flow. My biggest knock against the book is the lack of an index to help me go back and find some details later -- though if that were the only strength of the book it would not be great, and it really is a great read. I'll just go back and add post-its for my own index!

Cheers, mc

PaulKSaunders profile image

PaulKSaunders 4 years ago

I have just finished reading Linchpin and I have to say that you have done it again another remarkable book and it will and is changing my life - I had heard this statement many times - "if the student is ready the teacher appears" the weird part is many times in my life so far the teacher is you Seth and this is one of those moments. I love the book I will be recommending it to all the people I know young and old. I will tweet about it for sure to my over 33,000 followers.

Here is a quote that touched me personally ""If you want a job where you don't need to be creative because the company's cost structure is so aggressive that customers just materialize, don't be surprised if the low cost structure costs you your job. If you want a job where you get to do more than follow instructions, don't be surprised if you get asked to do things they never taught you in school."

I am sending a copy of the book to my son in the UK as I want him to become a linchpin as he needs to feel the power that the simple and life changing ideas in this book can bring to a person.

Thank you from the bottom of my heart.

Paul Saunders

Snr VP Media Development

Amy_Smereck 4 years ago

Proud to be a Linchpin...

If you have ever wanted to meet Seth Godin and ask him to spend a few hours with you and be your personal coach, then get this book. In 'Linchpin,' in the conversational style of his blog and TED videos, he encourages readers to embrace their particular talents, be generous with them, and get moving, either in their current jobs or in better, more soul-satisfying livelihoods. In the midst of our soulsapping cost-slashing dog-eat-dog economy, there is a warm little place where people are willing to pay more to get more, and it is getting bigger all the time. The people who are poised to take advantage of this are willing to put more of their heart, or their art, into their work and willing to be generous at all times, even if it is not in their job description. These are the people he calls Linchpins - and you already know many of them. They are the ones who are willing to go out on a limb, to serve others, who go the extra mile, who put their heart into their work, and make a difference. While there are a lot of these people leading and serving at our schools, places of worship, and community organizations, there should be more of them at the workplace. Linchpins are poised to succeed on the job, or in work of their own making. He tells you the traits of a linchpin, tells you how to ignore your critics and get out of your own way, and encourages you to make something happen. He can't give you specifics - the journey is the important part, and only you can know what yours is. Thanks, Seth, for giving me a name, and telling me that the world needs me to do my thing.

anonymous 4 years ago

Ever wonder what's been holding your best ideas back? Or the real difference between you & those who are moving forward in their businesses, and quickly? It might surprise you.

Sure, commitment and inspiration have a lot to do with it. But probably not in the way you thought! If you're ready to shed whatever's been unsatisfying and move into a space where you are rewarded -- mentally, spiritually, and financially -- and you're wondering what you need to be able to do it, pick up a copy of Seth Godin's latest book, Linchpin.

My favorite part is how you can silence your fear right when it's paralyzing you, with a few choice sure to read about your lizard brain in the Resistance chapter!

Don't wait -- Godin's greatest asset is his innate ability to anticipate the collective shifts in our social and business habits. Those of you who apply his insight to their professional (and even personal) lives will not only thrive in even these economic times, you'll be uniquely poised for massive growth and opportunity when the economy recovers.

And besides, it's fun to read. And ultimately, Linchpin is about what it takes to really have fun with what you do in your life, and let your best ideas fly. Isn't it time we had a little more of that, all of us?

anonymous 4 years ago

Finally a place for me to fit. I am a linchpin and recognize that it isn't always comfortable. My right brain is bigger than my left. I have "grown" a left brain but the artist and leader loves the idea of being a linchpin. Thanks for giving it a name.

anonymous 4 years ago

Totally enjoying the book, Seth and doing lots and lots of highlighting. What you've written really resounds with me. I do feel like my generation (I'm 28) has been taught these concepts somewhat, but not as much as they should be! I knew right away upon entering the workforce I didn't want to be a replaceable cog!!! Thanks for allowing me to make a charitable contribution and get a early release of an amazing book at the same time!

anonymous 4 years ago

I was lucky enough to get in early on Seth Godin's early release of his latest book 'Linchpin.'

I am about half way through the book, I am actually trying to savor and think about what he has to say and make me think about.

The good news is you are not crazy. There are reasons why you are frustrated at work, why school didn't make a lot of sense, and even better yet, there is a way out.

If nothing else Seth Godin is helping me realize that the questions I have been thinking about, asking myself and colleagues as the questions I should be asking.

You would be a fool not to get yourself a copy when it comes out. A number of friends will get copies of this, it is that important.

cindyraburn 4 years ago

Those of us who have followed Seth Godin have found fulfillment and enlightenment in what we do. Seths new book is remarkable. It opens our minds helps us to understand the Achilles heel of work and life.

It should be classified as business, philosophy, self-help and a must read for those open to creating a better business and life environment. Just imagine if Linchpin was required reading for every 9th grader. Just imagine how it will change each of their lives and create a better future.

Meanwhile those wanting fulfillment in what they do will understand Seths concern that Most feel the fear and react to it. Embrace his mantra of Just acknowledge it and then proceed. Seth wants us to lean into the fear. He says, dont respond and dont react, lean hard and make a difference by initiating. Great things happen when we conquer fear to create art and when we believe in the power of interaction.

I was fortunate to receive an advance copy and have read Linchpin through once and the adrenaline is high Im rereading to internalize. As the book says, Art is a personal gift that changes the recipient. Thanks Seth for your art. Your gift of insight will spread as we all learn the power of art, interaction, gifting and the importance of shipping.

JimWalberg 4 years ago

Seth, you gave me a "tip" last week and suggested that I bookmark page 110 of your new book, Linchpin. Obviously, your "top" was a very intentional suggestion to suck me right into the middle of your best book ever. I started reading at page 110 and proceeded to read the rest of the book. You got me! The Lizard Brain is where the real fun and action is in our daily lives. I continue to do my part by enjoying the LB and stirring up the world in which I live. Thank you! P.S. I did go back to the beginning and read up to page 110, too. What a ride!!!

anonymous 4 years ago

When I first saw how long this book was I was concerned that Seth had added fluff to make it longer than many of his other books. Don't worry! It is a book that you will want to read more than once to get the full impact. If you want to remain lazy and blame anything but yourself for your life, you will hate this book.

I teach at a University and he has some unkind words to say about the education system. I wish he was wrong, but many of his ideas are right on. Until the system is fixed, I will add this book to Tribes and Tom Friedman's The World is Flat that I beg all my students read. This book is equal in importance to any courses required subject matter.

anonymous 4 years ago

I cringed whenever an advisor, a parent, a counselor, or even a peer asked, Is your resume ready/updated/typo-free? Ive never used a conventional resume and Ive never NOT had work where I could apply my art.

My portfolio to one of the finest art schools was NOT presented in the requested format.

I got in.

I ate your book in one seating.

I was riveted as I read, Indoctrination: How We Got Here.

I cried over every item listed in Heres what were teaching kids to do in school.

I jumped for joy when I read, Find a company that doesnt use a computer to scan resumes, a company that hires people, not paper.

I stopped breathing on page 130 when I read, Your work is to do the work, not to do your job. Your job is about following instructions; the work is about making a difference.

Linchpin is required reading.

Thank you for this gift.

ddelabbio 4 years ago

I appreciate the opportunity to have received an advance copy of Linchpin and to provide you with my impressions. Had I not been referred to Tribes by one of my employees, I would not have started receiving your daily Blog. Had I not started receiving your Blog, I would not have been afforded the opportunity to get an advance copy of Linchpin. All this being said, I found the book to be enlightening and educational. You challenged me to question my assumptions. You challenged me to be an artist. You challenged me to be a giver. And you encouraged me to be me. This book was a gift to me, and I plan to make it a gift to others. Yes, page 101 resonated with me, but so did page 230. Thanks for writing this; thanks for sharing your thoughts; and thanks for letting me know that I am a Linchpin!

anonymous 4 years ago

Wow Seth has done it again. Linchpin is an excellent book that he wrote directly to me. I have just finished the book and now I am going to have my teenage son read it. This book can make a difference to how you approach your job everyday. Well Done Seth!

jsorge 4 years ago

1st couple chapters into preview of Seth Godin's Lynchpin - Inspiring stuff so far, like a riff on TV-Industrial complex but for humanity in general.

anonymous 4 years ago

Just finsihed the Introduction and the last paragraph is profound in it's simplicity! Saying that I'm looking foreward to the rest of the book is an understatement.

AlisaBowman 4 years ago

I just loved the book. I felt as if you were talking directly to me the entire time. I never write in books. I never dog ear books. But I took a big #2 to this one. I tried to post the blog review above, but sqidoo does not like my link.

The review is all about why I'm stalking Seth. Interesting reader comments about how much women love bald men.

anonymous 4 years ago

You know what I love about Seth's new book Linchpin? He's taking all the "soft" stuff and making a business + soul case. Another hit.

anonymous 4 years ago

Received Seth's book on a Saturday afternoon. Completed it Sunday. Then my wife immediately began reading. The ideas related in Linchpin are absolutely in tune with the direction consumers, employees, employers, friends and family desire.

We've been brainwashed for years about status quo. The old system no longer works!

Let's share our gifts, respect those above, below and around us and experience what true freedom will return on the investment.

Thanks Seth for another outstanding book!

anonymous 4 years ago

Read Linchpin twice and "shipped" the review at 10 AM Monday. The Resistance was HIGH! But after reading Linchpin, I know now what is happening... The review is here.

flyingpackman 4 years ago

Thanks for another great book. My review is on my blog.

Here is the link:

anonymous 4 years ago

I was asked to write the word "Twitriff" in the security box below to post my comments. It was a random word, doesn't mean anything, but it expresses the content of many marketing marketing-type books today. Twitriff. Information on how to sell, measure, get people to act, blah, blah...In Linchpin, as in all his art, Seth imbues a sense of decency and humanity in the marketing enterprise; no, he gives people permission to live an authentic life for others. The word, marketing, conjures up manipulation and images of used car salesmen. In Linchpin, the person who is generous with their gifts is already walking in the halls of marketing greats. But the practical lesson is that our lives must also be marked by transactions...not just blog entries or phone calls, but shipments. In Linchpin, Seth Godin reminds us that in a world of rapid change, many are still teaching, learning and living the in the dull gray of obsolescence. And once again, Seth reminds us that the whole world is divided into the gives and the give nots. I choose to give. Thanks, Seth.

anonymous 4 years ago

Years ago when I became a dad, I was given a great book about raising daughters: Surviving Ophelia. I read it thinking of my new baby girl but soon realized it was more insightful is seeing how my wife grew up and the imprint that upbringing left. Digging into Linchpin--a Seth Godin book I read to improve myself and my work--I quickly realize it's more about my kids--including that first girl who has entered the work force--and what I should be teaching them. Even though the world of work with inevitability change in another decade, I need to start these lessons instead the ones imprinted on me. However, please let them still have good manners at the table.

anonymous 4 years ago

I first want to say thanks to Seth Godin for allowing his tribe to grab a copy of this book by donating to the Acumen Fund. You know you are a Linchpin and a tribe leader when you ask for a small donation in exchange for his latest book and raise, at least in my estimates, over $100,ooo.

How do you describe a book you read in two days and underlined and marked it up as if I was taking an exam? Why would I be willing to reread particular parts of the book, including the chapter over resistance?

The one example that came to mind over and over was that of a Pez dispenser. Seth Godin writes a poignant book with every new chapter and subtitle. He cuts hard to the bone marrow, but leaves you remaining with a sense of awe and fascination with his style of writing. The Pez dispenser is similar to this book, you are fascinated by the one liners that seem to be filled on every page, so you continue to flip each page waiting for the next pez or one liner to wet your mouth for more so you can smash your lizard brain (gotta read the book to understand the lizard brain). However, this book deserves more than a Pez dispenser, because Pez dispensers are not unique, they have no sense of value, and more importantly they do not offer emotional investment or return. Pez dispenser are a veneer of art. You were made to authentic art . I know I am not an artist either. Art according to Seth changes people, therefore I am an artist. You are an artist, not a Pez dispenser.

Many will read this book, few will understand. We crawl to our caves either at home or work and rarely reach out to make the emotional connection with those closest to us. An emotional connection requires energy and effort beyond showing up, but we face resistance daily and allow the resistance and our lizard brain to take control.

Who is this book for? Everyone. You deserve more than what is given to you, but you must realize people are asking you to take a risk; to go beyond the sale, go beyond the meeting, go beyond the church walls, go beyond the 1 hour therapy session, this requires emotional labor. Take a risk and connect with someone and give them emotional labor.

Are you a Linchpin?

eesportstim 4 years ago

Just read Linchpin by Seth Godin. As a proud capitalist, Linchpin affirms my belief that capitalism done right is good. What a gift! Thanks!

anonymous 4 years ago

I just finshed reading Seth Godin's new book Linchpin. Seth, thank you and I dog-eared forty-two pages, I can help spread the word and I can and will make a difference. Great read..

scafaria 4 years ago

Yes, spot on! ... Open source, social media, blogging -- the individual now has the production power of the old-world factory. One person (or a handful) can now create what used to take dozens (or hundreds). I saw this first-hand working at a larger software company (also reading Seth's blog every day), and decided to take the leap three months ago to start a small new one. Hopefully this book will inspire others to become entrepreneurs -- either on their own or within their organizations.

I can see old-school managers being afraid of this book. Needless to say, it's not the book they need to fear, it's what happens if they don't find out how to tap the energy and creative vision of their team members. In fact, this is the type of book that should be read by everyone on a given management team, so that all levels know that individuals are expected to bring their entrepreneurship, innovation, and creativity with them to work each day. To paraphrase Seth, if you and your employees are replaceable, then so are your company and its products. Be indispensable.

Vince Scafaria

aes395 4 years ago

This book is great for many stages in life, one of them being the hunt for a job. It is as difficult as it is crucial to search for a job that is creative and rewarding, one that you can be excited about and contribute to. Seth Godin reminds readers of this importance while encouraging people not to select the path of more security (but ultimately less fulfillment). Thank you!

6BALLEN 4 years ago

The propensity for middle managers today to dub themselves the Leadership Team is gravely wrongheaded. Management postions are few in flat business structures, but opportunities to lead are achingly abundant. The Leadership Team mantle squelches the motivation one might otherwise employ to overcome anxiety and trepidation of injecting value and personality in the work. Managers, do all the managing you want, but leave the path clear path for those who would lead.

Seth Godin's Linchpin studies and supports the development of the individual leader. More than a focus on the politics of leadership, Linchpin examines the forces of initiative and their inner shackles. A robust analogy of our brains' rationalizations -- at root we shut down for self preservation -- provides a hidden roadmap to measure progress toward becoming indispensible to the work.

Along the way Linchpin offers a subtle commentary on the nature of work in the west today. In The World is Flat, Friedman trumpeted India's success today and where that may lead in the future. In Spite of the Gods decried Luce's view of India today and traced those problems through colonial times. Linchpin describes the work worth having today: artistic expression freely contributed. The work that's left closely resembles the type of job that frequently is outsourced: script based, rules driven tasks executable by highly replaceable labor.

The reader seeking out the self-help bits may grow impatient with Godin's long jags on art and physiological metaphor. At times they read like an all-night blog. Others might ruffle at the capstone effect, as Godin integrates related themes from Purple Cow, Tribes, and The Dip.

Despite Godin's admonishment that there isn't a how-to manual for the linchpin leader, one could do worse than absorb the distinctions between enabling and self-preserving brain functions. If youre going to take this effort upon yourself, this is what youre facing. Linchpin reveals itself on successive readings, and is amply footnoted with additional references. It's nearly indispensible.

JohnFlurry 4 years ago

I titled mt review of Linchpin "An Unsettling Call to Be Indispensable" because the chapter on resistance left me uncomfortable with any excuse I had to stay put. The list of signs you are being ruled by fear was enough to get me motivated. Wow. Here is my whole review on the Huffington Post:

Lynn Huffman profile image

Lynn Huffman 4 years ago from Asheville Area, NC

Parenting Just Got a Lot Easier!

I don't know what is the best age to give Linchpin to your child(ren), but mine are 17, 20 and 23, and I am going to use as much influence as I possibly have to encourage them to read it!

As a baby boomer who followed her head instead of her heart (passion) in choosing college and career, I am encouraging my children to do the opposite. The millennials likely see their parents as focused and successful when actually, many are overworked, stressed and unfulfilled. There's a better way, and this book is a breath of hope for the baby boomers and a guide for the new boomer generation.

anonymous 4 years ago

Posted a few Linchpin posters (free, downloadable PDF's) with quotes from Seth here: -- Enjoy.

JohnFlurry 4 years ago

I am also giving away 2 copies on my personal blog for the best linchpin story. Who do you know that is a linchpin?

JohnFlurry 4 years ago

@Lynn Huffman: Lynn, I was thinking the same thing while reading the book. It is a priceless message for our kids. I was lucky to have instructors at Catlin Gabel School who did not force the creativity out of me. Later teachers did but there was still the first influence to fall back on.

brookethomas 4 years ago

My lizard brain even interfered with my sending of this review. I wanted to make sure I could perfectly articulate how much Linchpin meant to me (perfectionism being my lizard brains drug of choice). Since perfection never happens, and since I can now notice my when my lizard brain is interfering thanks to Linchpin, here goes:

I think 10 or 50 or even 500 years from now this book will be held up as one of the primary things that lit a path to a whole new way of thinking about work, the world, and our ability to contribute powerfully to it.

Thank you for fighting the resistance enough to write it and then, importantly, to ship it.

KNicholls 4 years ago

First, thank you so much for writing this book. At a time when I am doing my own soul searching about where life will go and what I will do to make a difference, this has inspired me to SHIP! I will write about it on my blog and post that above when it's done. When I read one of your interviews on this last week, it said "this book will change you life." I now have no doubt this is true. Thanks again.

unclaterator 4 years ago

Talk about eating your own dog food!!!

A few days ago I bought two copies of linchpin - one for myself and one as birthday gift

for a friend. I loved it and could not put it down. Definitely makes my must-read list.

This morning a package came in the mail. Guess what? Seth Godin sent me a free copy of Linchpin because I got a boxed set of his books some time ago and he thought that the set would not be complete without his latest book. And he ABSOLUTELY right.

Seth did not suggest I buy his book, he did not send a message asking me to buy his book - he sent me his book, no strings attached.

Today I gave that book to my younger son. Hopefully he will read it sooner rather than later.

anonymous 4 years ago

If you grown up metaphorically with Seth as I have and read his books and blog, this book explains something. It explains why today, like me, you've probably become a Linchpin and are indispensable at work. I didn't plan on it, it's just happened - like Seth says "There's no map." But over the years Seth's consistent gifts of thought have washed over me and in my effort to be remarkable I have changed and continue to change for the better.

I have a special needs kid and could find lots of reasons to just take it easy. Yet, after I read or watch Seth even for a brief moment, I'm inspired to be more than I am. I'd recommend this book BUT I think it would be a better read after you've read (or listened on occasion as I have) to ALL - YES ALL - his other books first! I mean it!

Don't believe me? Borrow "Purple Cow" from the library as I initially did. You'll see your life split in two. BS and AS... (Before Seth & After Seth)

Thanks Seth!!!

Charlino99 profile image

Charlino99 4 years ago from USA Level 1 Commenter

Thank you for writing "The Linchpin." Best book I've read in years.

anonymous 4 years ago

Following up on my Linchpin "unboxing" with a review! Here's a snip, and the rest is on the blog with some photos of a ridiculous amount of dog-earred pages. You can check it out here:

"I just finished reading Linchpin for the second time. Linchpin, however, is different from Godins previous books. For one, its bigger bigger in size (check out our unboxing) and delivers bigger ideas. Second, the ideas Seth shares are complete and interlocked. Where books like The Dip and Tribes covered a specific idea, Linchpin brings them all together in a cohesive work that, in your hands, could change the way you work, what you do, how you do it, and why.

The book opens with a look at where we are and how we got here. The shift thats happening moving us away from the factory and back to artistry. Why the role of an easily replaceable cog/worker is dying, and, for you, is probably already dead.....

anonymous 4 years ago

Ok, here's what I think. I don't know how I stumbled on Seth's work/blog, but it's the most inspiring, genuine and common sense business advice ever written! Oh, that is if you lead by example, care about employees as real human beings, and believe that money will follow if you do the right thing. Customers will follow too.

Here's my story and what I have already done with Linchpin. I was laid off from a job that I had much success at over 15 years, working with an incredible leader and mentor who believed int the power of people and respect. The new leaders came in and are full of ego, Kaizen and what I call "rewarding bobble head behavior". Don't speak up, don't challenge the CEO, don't go outside of the protocol and just learn to bobble your head as if to say yes, yes, yes to anything that the CEO says!

So many people who were once vibrant, productive, creative and passionate are now bobble heads agreeing with the almighty CEO. Ok, so I got myself laid off because after 15 years I just couldn't see any value in bobbing my head and shutting my mouth. I have had some great interviews in just the first week and I bought, whom might be my new CEO, a copy of Linchpin. I haven't even finished the book but I was so excited about how it reflected so much of the philosophy and style of my old CEO that I thought it might be a good measure of potential new company philosophy. I bought the book at Barnes and Noble and paid a lot of money for it! I just figured it said a whole lot more about me than the standard thank you card after an interview.

Now, to my great delight and huge surprise, I received another copy of Linchpin in teh mail today! All because I was generous and offered a donation to Acumen, which by the way was so incredibly brilliant and thoughtful for Seth to set up. I am amazed daily by his marketing savvy and truly incredible gift for going the extra mile! I'm sure I will buy many more copies of this great book but I also tell everyone I meet to join the Seth Godin blog.

Wherever I land in my next career endeavor, I will only take the job that allows me to put into practice those beliefs and behaviors that are so beautifully expressed by Seth Godin.

anonymous 4 years ago

Wow, thank you Seth for the second copy you sent - I had read my original review copy in one day after work and then passed it to the president of the company I work for. When I got this one in the mail, I was fairly certain you could read minds. Fantastic book, I am glad to have a copy again!

SenorPaco 4 years ago

I can't rave enough about Linchpin by Seth Godin. I received an advanced copy last month, and I told everyone and everything about how great it was. Sure, sometimes my raves sound like some freaky stalker obsessing over some really good potato chips. But I have a well meaning heart.

Linchpin has given me a steady kick in the butt, and jumpstarted me to become a linchpin (hence the title). So last night I bought a copy to give to a friend. When I gave her the book she was excited, and I went on with my "these are the best potato chips ever" take on the book. I was selling the book that was already sold.

I got home and there was another copy of the book waiting for me. Included was a note thanking me for my generocity, and asking me to share it with another.

Coincidentally Seth is in town today to give a talk. I was unable to attend, which bummed me out, but with the joy of sharing the book, and then having another magical copy appear in my hands, I was overwhelmed with joy. It's like Seth was some sort of magical Santa delivering joy to the children of the towns he visits, only with books and no beard. But that's one of the great points made in the book, giving gifts.

So now I have to go out and sell these delicious potato chips once again. Thanks Seth.

rcampagna 4 years ago

Announcing publicly that Seth Godin is now officially my hero!

ed_lawrence 4 years ago

Downloaded and posted The Linchpin Manifesto. All statements are challenging and inspiring to read over and over. My favorite is 'The past is gone, It has no power. The future depends on the choices I make now.' Thank you Seth for your best work ever...Ed

mmartell47 4 years ago

Seth Godin (Purple Cow, Free Prize Inside, etc. writer) has a new book - Linchpin. Love love love the book - can't stop telling people about the insights, and have passed along my first (free in exchange for a charitable donation) copy of the book. How perfectly Seth Godin that he sent a 2nd copy for free as an unexpected gift, trusting his audience to know how to market and distribute his book.

anonymous 4 years ago

When the first book came because of my donation to the Acumen Fund, my husband grabbed it to read first. Well, it seemed to take him forever so I was wonderfully surprised to get a new copy from you in the mail last week. I have now finished reading "my" copy and have told all of my adult kids about it. I'm sure I will continue to use it for many projects in the near future. One of my kids wrote today that he has purchased his own copy. Thank you so much for your generosity.

anonymous 4 years ago

Another Great Book from Seth Godin. "Ship it" is the battlecry for everyone making an impact. Thanks !

OhMe profile image

OhMe 4 years ago from Pendleton, SC Level 5 Commenter

I am looking forward to reading your book, Linchpin. I have read some great reviews and know enough about to know that my hubby is definitely a Linchpin. He has been practicing medicine in the little town of Pendleton SC for 50 yrs and still enjoys going to work. At soon to be 79 yrs of age, he is still very passionate about life. He has and still is making a difference so I decided to write a tribute to him as my 100th lens, Doc Hellams and nominated him as a Linchpin.

anonymous 4 years ago

This is a great book! Concepts I have learned or heard of elsewhere, but it's the way Seth puts them on the table...we can't hide! Too obvious to dismiss, it gives you no excuse to avoid becoming indispensable

anonymous 4 years ago

Last night I was on the way to the post office and a friend called thanking me for recommending the book, Linchpin, which he had thoroughly marked up. At the PO I received a second copy of Linchpin. Here's how my brain processed it:

1. The feeling you get when someone has gone the extra mile and you're the recipient of their spiritual largesse. Nice.

2. The thought, "Hey, it's great marketing. That's why Seth's team sent the book. To keep the ball rolling." Element of truth, perhaps, but still Lizard brain.

3. Third thought: "You've been getting this guy's emails for an entire year. You get him. He's the real deal. It was an act of generosity." Neocortex. Accept this a final conclusion.

In Linchpin, Seth reminds us that the little voice we hear inside isn't always our friend. Faith, inspiration and generosity are the ropes that pull us toward a future that shipped art makes reality.

anonymous 4 years ago

Seth Godin has a super power. Actually he has two. The ability to see around corners and to light the road ahead for others. Linchpin illuminates the path to a better future for not only our work but our lives.

If you only read one book this year make this the one. If you buy books and add them to the pile on your bedside, don't. Buy the audio.

Oh and don't worry about the strange looks you get at the gym and on your commute as you spend eight hours nodding to yourself as you listen.

You won't be alone!

editionh 4 years ago

The basic message of the book is that a cog in the system is a bad position. The linchpin ideology is not an escape from that. It is the opposite. It urges the reader to sell out with all parts of his/her personality to the system to become nothing but super-compliant. This is the decision the readers are requested to make. Fake your enthusiasm for a job so perfectly that it is impossible to see the fake even for yourself. Fuse totally with your job, even if the company or boss does not honor it.

Godin makes a critical remark on protestantism and how it paved the way for capitalism as it is now. However the linchpin ideology is a remake of the calvinistic thoughts,in particular how it integrates business success and the strive for it into religious believes.

Welcome to the tribe of super-cogs! The sobering awakening from such a drunk state of mind is inevitable.

seth godin profile image

seth godin 4 years ago Hub Author

@editionh: I think this is a willful misreading of what I've written. I apologize if my historical statement of fact about usury during the Reformation offended you, but the book is very clear that becoming a compliant super-cog is not the future.

It's shame that the book didn't resonate with you Martin. Anyone capable of producing a book about trees as beautiful as yours is certainly on precisely the track I was describing.

editionh 4 years ago

@seth godin: My view is not based on a willfull misreading, also I am not offended at all, neither by the book nor by your reply. I am deeply convinced that it is not only unhealthy but also impossible to go the way proposed in the book.

I have seen entire corporate identities collapse after 1-2 years when the next rationalization wave swept away so many people who had put their heart blood into TQM and all the rest of it. Many of them were sort of linchpins at a time, but obviously not linchpin enough. I have learned myself in a painful way not to exhaust my resources by doing too much emotional work.

If this short conversation proves that I got it all wrong, even better.

anonymous 4 years ago

I'm so very grateful that the concepts of resistance and the lizard brain are being more widely known through this excellent offering, Seth. I've been deep into them since War of Art came out, and I'm quite convinced that we humans have now evolved a consciousness capable of seeing our brain stem impulses for what they are, just impulses, not directives. Many of us are now able to sit through the firing of our own adrenaline without leaping into reaction.

And it feels like this places us at an astounding juncture - where we could actually evolve as a species to have the ability to neutrally view these lizard brain impulses just like any other piece of sensory information and then calmly make our choices based on meaning, vision, imagination and all the higher ideals we wish we were acting on every day.

Here's hoping...

projecttemplate 4 years ago

Here are some great books and some great links. I think that those are helpful for me.

Thanks a lot.

anonymous 4 years ago

The front cover art reminds me an awful lot of the Coldfusion logo back in the days when it was owned by Allaire Corporation...

bschoenbaechler 4 years ago

?I just posted a new review let me know your thoughts:

anonymous 4 years ago

If everyone is tyring to be a linchpin, is anyone a linchpin or have we just raised the bar on what it takes to be a cog in the machine?

Also, what to do in a world where TPTB have "defined" certain positions commoditized and menial when in fact they require quite a bit of artisanship to perform to even a reasonable standard, much less a high standard. IOW, the "leaders" didn't actually convert the processes to an assembly line, they just state (and pay) that they have. (The level of constant customization in my present job is through the roof and it took me longer to learn it than it did for me to learn neuroscience in grad school, yet my pay is 1/2 what I used to make) In rural areas with few jobs of any kind, even linchpin type people can get trapped in these deceitfully defined jobs and they while may practice creativity on their jobs, they'll never get paid for it nor promoted unless they come from enough money to afford yet another college degree/creditial.

So while I see the need to individuals to break out of the demeaning mislabeling of themselves as menial and replaceable, I also see a structural component to this mess that is perpetuating it's existence. If all the people who had the strength of will to follow their talents and perform them at work, would it be enough to be a tipping point so to speak? In my present job, if you attempt to do anything other than exactly what you're told, and wear the label of "only staff" and refust to look anything other than the assumed "unmotivated", then you're a trouble maker and at risk of being fired. Conformity is utterly required unless you want to be fired. Ostracized, I can deal with...fired in Mississippi...I can't.

So, in real life situations, how exactly does this call to creativity get practiced without risking harm to yourself and your family?

Now, I must state that I've barely started reading the book. But these questions are so strongly forward in my mind that I just couldn't resist bringing them up. Perhaps the book mentions these catch 22s later on.

anonymous 4 years ago

First I tried the Idea Virus in Vook form, I'll try anything inventive for $0.99 (those guys are their own worst enemy). Now I'm done with the Linchpin audio version. OK you definitely know what your doing so what is the advice for a creatively driven mechanical engineer that's been laid off from construction? Think carefully I'm desperate enough to try anything.

webpromngt 4 years ago

As so far I know taking care of a project not a too much effortless duty. Key drivers of project need to be studied about taking care of a project previous to going final action. It one is a pretty lens about project management.


anonymous 4 years ago

As a human whose lizard has been strong and well fed all its life, I am filled with awe and gratitude at those who have pushed past the status quo and shared their gifts with us - like Seth. Once I found out more about Seth through Ted Talks, I began listening to podcasts featuring him and getting my hands on every book and word he's written. Even this is a lizard approach... as I yearn to expand my scope as an entrepreneur, my lizard insists that more research, more credentials, more background, and a conservative, measured approach to deployment to freedom to give my gifts... I am reading Linchpin now, and have passed the word to everyone whom I perceive has a similar yearning to choose the next level - the art - over the cog and the "you're lucky to have a job, just put your head down and do as your told" mentality so many of us have experienced too much of through our careers. Linchpin and the other writings are truly gifts; there is no way in heck I could repay the minimum of hope and potential for finding my path that this one man - Seth - has given to us. Oh, and the lizard says I've written too much, been too sappy, and my employer will see this and fire me. Now clicking Add Comment - so there, lizard!

Didier 4 years ago

The french version of Linchpin is available today !

More infos : Editions Diateino

A Facebook page l

anonymous 4 years ago

I've been taking my time through my books and finally got to start Linchpin during lunch today. I'm only on page 92 (I'll most likely finish it tonight) but I've scribbled enough notes in the margins to realize I've been really lucky. I had to stop and do 2 things, start a blog and write this review. Overall, so far, Linchpin inspires me to want to give to others...either the ability to have someone support their efforts and listen to their fears...or give my talents and creativity to share with others. Give without expectation is how I was raised....I was fortunate to watch my parents do that unselfishly with others...and I try to raise my family with the same motto. This book (IMHO) is inspiring us to do that same thing even at work. I totally agree. Don't wait to be told what to do, be creative and dig deep to be inspiring, no matter what you do. It's beyond paying it much bigger than you realize how much and what... you can give to someone? What in the world do you have to be afraid of in doing so??

Now, back to reading a few more pages before lunch ends....

mariabrophy 4 years ago

@anonymous: Not everyone is capable of being a Linchpin. If they were, who would do the menial jobs? It's okay not to be a Linchpin. But there are many people who are meant to do so much more than they are, and this idea and book is inspiring to those who need just a little push.

anonymous 4 years ago

Almost done with the book. Overall reaction is that there is a lot of disconnected dross to get a few really important nuggets of information. Had never been to Squidoo. I went. I looked. Then I understood. Content is not well organized and seems scattered (sort of like a university student's desktop), but underneath there seems to be a very valuable tool there. It's kind of like a Google variant for those with ADHD.

As a linchpin myself, my advice to Seth and the crew is hire a ruthless editor. Maybe that woman from Google who does the user interface that they mention in the book. And, no, I don't work for Google. :-)

Really good stuff, though.

Genratec 4 years ago

I love the way Linchpin straddles three , usually seperate areas of communication and life.

Personal (intrapersonal) - such as dealing with our own (lizard) brain. The interpersonal - creating meaning(ful) work and, the socio-ecomonic - the issues of a changing world.

It brings together these perspectives in a way which is a relief; an easy, salient and useful way... and of course, then there's the intelligence and passion that this book is clearly written from.

Seths words in Linchpin is a voice many of us long to hear because it resonates with our own yearnings and visions. It shifts the context for participating in a new way - just when we need it.


A Global Linchpin Fan Network - for Linchpins, by Linchpins

anonymous 4 years ago

Found the book to be inspirational. Do your pART. Read my review at

thesuccess2 profile image

thesuccess2 4 years ago

I'm currently a Linchpin in my job and I fight hard to stay that way.

ChaseAdams 4 years ago

@anonymous: Seth Godin's writing is admittedly, I believe, never organized the way you would expect a business book to be organized...because he wants YOU to figure out your nuggets of truth.

If you want a book where he admits that it's not organized by any structure, but mini thoughts of goodness, read "Small is the New Big"...A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think. (

Enjoy his wisdom for what it is, a dotted map of a path you COULD take...and you make the rest!

anonymous 4 years ago

@anonymous: Pamela, your lizard must have been friends with mine, because they sure gave us both the same line. This book is a gift, as was your honesty.

voicegirl 4 years ago

Picked up the book in Adelaide airport and consumed most before arriving in Melbourne. I've suspected it for a while but I can now confirm I am on the right track, my company is on the right track and I can now put some reason and name to what I have been watching evolve for a while now. What a relief that there's linchpins. This book shares essential modern organic thinking and should be on school curriculum.

anonymous 4 years ago

Hmm, something to think about. Need to read that book. Fear and emotional labor. The interview made a good point. I like the museum background and for entrepreneurs, seems like Seth's book will make a difference.

Calm PRT

katiecolette profile image

katiecolette 3 years ago

Loved the videos, and the humor :) Haven't read the book yet, but I certainly am interested!

JJNW profile image

JJNW 3 years ago from USA

I am dying to read this, Seth. In the meantime - heads up on a dead link >

Free PDFs

One page posters and more

Thanks for all you do, Squidoo and other-wise.

GetSillyProduct 3 years ago

can't wait to read it!

ConnerLG 3 years ago

I joined squidoo after reading Linchpin!

anonymous 3 years ago

Linchpin is a most unusual, well-organized, concise book about what it takes to become indispensable in the workplace - whether you work for someone else (at any level) or are self-employed.

sousababy profile image

sousababy 3 years ago

I haven't been on Squidoo a year and I didn't read your work until recently (shame on me). I'm gonna go way out on a limb here and state this: it took a lot of guts to make the recent changes to Squidoo. I had 2 other platforms coaxing me to join theirs, but I am glad to have stayed with Squidoo. I truly think, you 'get it' Seth. Most respectfully, Rose (aka sousababy on Squidoo)

Knighmare 3 years ago

Linchpin is definitely a good book and it's nice to see all the reviews in your post. Thanks for sharing it here.

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HeatherTodd1 3 years ago

Great post ..Thanks

Tyler11225 3 years ago

Definitely need to check this book out.

JK Sterling profile image

JK Sterling 3 years ago from Franklin, Tennessee

I can't thank you enough for Linchpin. The book changed my life. I have taken many people through it and each of them have been as thankful.

gabriel32 3 years ago

It is an excellent book. Everyone should read it. Thanks.

ShoeCleaner 3 years ago

Great lens. Will have to check the book out.

seo_optimisation 3 years ago

I'll grab a trial of the book on my Kindle

TheGourmetCoffe profile image

TheGourmetCoffe 3 years ago

Curious about the book, will check it out for sure...

danofurniture 3 years ago

Just checked out the trial of the book, great one I like it, certainly will buy it!

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mihgasper 3 years ago from Ljubljana, Slovenia, EU

The book is real eye opener:-) Thanks!

agoofyidea profile image

agoofyidea 3 years ago


jordandb 3 years ago

Haven't read this one yet, but I'm excited to.

brynimagire 2 years ago

Nice lens! Thanks.

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sharonbellis 2 years ago from Toronto, Ontario, Canada

This book brought me to Squidoo, one month later, I have a tier 1 lens!

joey92 profile image

joey92 2 years ago

Great lens! Will give it a read!!

anonymous 2 years ago

I like the book, it boosted me with new energy I needed to finish my book,

and also gave me reasons to give away my e-books for free.

The more I write and share, the more I will be indispensable.

Thanks, Seth for the paradigm shift you have infused my mindset.

BarrettCoffen 2 years ago

Sounds good... gonna have to check it out.

Funkysi 2 years ago

Great lens. I will read this book.

kellyhobkirk 2 years ago

I began reading Linchpin while writing a university paper on the outdated university teaching model. Linchpin proved invaluable for confirming my thoughts on the subject, and continues to inspire me well after that paper was completed. Linchpin is an important book, with mind-opening background and approaches for anyone who enjoys learning and working with purpose.

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salsa-dancing 22 months ago

I love your work Seth!

lawyer-marketing 18 months ago

I will have to check it out.

socialcx1 profile image

socialcx1 17 months ago

Definitely something to look into.

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    HubPages AuthorMarch 12, 2012

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