An update on CentrePointe

At the Lexington Forum this morning, CentrePointe's developer updated the public on the status of the faltering project in the center of our city.  As he has done in other venues, he laid much of the blame for any CentrePointe controversy at the feet of bloggers and the media.

In his presentation, he revealed a few new details about the secretive project, along with several layers of backup plans.  In this post, I'll outline some of my notes and some questions which arise from the developer's presentation.  In a future post, I'll share more of my thoughts on the development in the wake of this morning's presentation.

Plan A

  • The dead financier (call him Mystery Investor 'A' – or MIA, for short) was introduced to the developers by a pre-eminent, distinguished American
    who was heavily involved in the Justice Department.
  • MIA was committed to 5 such projects around the world involving some $800 million, including 3 in the US worth some $550 million.
  • He went into some detail on the reason that MIA's estate was held
    up.  He characterized it as a chicken-and-egg problem.  The
    heirs aren't sure they wanted access to the 'numbered Swiss bank accounts'
    until they knew whether those accounts had enough to cover the estate's
    liabilities (like CentrePointe).  The accounts and the liabilities seem to be a package
    deal, but the heirs are blind to the numbered accounts: They can't know what the actual assets of the estate are unless they also accept the liabilities.
  • Question: If MIA's heirs don't have confidence that MIA had enough assets to cover these deals, then what makes CentrePointe's developers so confident that the money is there?

Plan A Minus

  • If the developer's 'Plan A' falls through, he has an intermediate plan ('Plan A Minus'?).  In the last couple of
    days, he has talked with someone who happens to have 20 to 30 thousand cubic
    yards of dirt for free, so filling in the site is an option if the current plans
    fall through.  He also mentioned that he had talked with someone who
    hydroseeded strip mine sites who might be willing to help seed the
    place.
  • The developer claimed "It is not our intent to embarrass the community" for the World Equestrian Games.  He hates to do it, but is tempted to backfill the pit and plant seed "even for 60 to 90 days, just to shut those people up".  The friendly crowd roared with laughter.  Later he said he thought about "putting in a liner and turning it into a lake".  More laughter.

Plan B

  • CentrePointe now has a 'Plan B', complete with a Mystery Investor 'B' (MIB) who has recently come forward to
    express interest in the project (should 'Plan A' with MIA's estate fall through). They are "ready to go" if 'Plan A' does fall
    apart.
  • Question: If MIB is so "ready to go", then why not relieve the heirs of MIA's estate of their burden and allow MIB to take over financing for the deal? 

Plan C

  • Even though MIB is ready to go, there is also CentrePointe 'Plan C'
    involving a Mystery Investment Bank 'C' (MIC) who will put up $30 million, and
    the developer briefly mentioned some sort of 'bond arrangement' to finance the rest of it.
  • Question: If Plans A and B are really viable, then why does CentrePointe need a Plan C?
  • Question:
    What kind of bond issue supplies the other $220 million needed to build the project, if the investment bank is only ponying up $30 million?

Other notes

  • If one of the financing options lines up today, CentrePointe would begin construction in the fall.  15 months after the initial demolition began.
  • The developer claimed that 65 of the 91 condominiums at the top of CentrePointe had been committed to by many people, including horse farms in Ireland and Dubai.  (He didn't mention Napa Valley wineries this time.)
  • He took pains to correct Herald-Leader writer Beverly Fortune for
    reporting that the 91 units had an average price of $1.2
    million.  "That's just the average… The units will start at $600,000
    and go up from there."
  • "Hard Rock Café was one of the first to call us" when they heard about the project, strongly implying that they were lined up.  (Since the meeting, I have learned that the developer really talked with 'House of Blues' – not Hard Rock – and that they are anything but 'lined up'.)

The plethora of mystery investors and backup plans might have been intended to reassure his audience.  But they actually raise troubling questions about the future of the project, the developers' ability to obtain financing, and the financial viability of the development's business model.

A modest proposal to end blight

Comp Care Lot
Comprehensive Care Parking Lot

Every morning when I walk into work at Lowell's, I see 8-foot-tall tree-weeds growing through unkempt hedges and spilling over into the public sidewalk.  I see a planter adjoining our building, burgeoning with weeds and grass and the massive stump of a long-dead tree.  I see a pitted, crumbling parking lot with clogged drainage.

Many customers assume it is our lot.  It does adjoin our building.  And they can't see the sign declaring "Comprehensive Care Center Parking Only".

IMG_2483
116 Mechanic Street

Across the street I see a tiny old shotgun house with a gigantic half-rotted tree looming ominously over both the house and the main Lowell's parking lot.  After the ice storm and other storms this spring, downed branches lay in the asphalt front yard of the house.  For over two months.

Absentee owners neglect both properties.  Neighboring businesses have conducted the most of the maintenance on the properties over the past couple of years.  In effect, they are abandoned.

As a business owner, I worry about the effect it has on Lowell's famously loyal customers.  Even if they cherish us and the service we provide, I'm genuinely concerned about the ability of such eyesores to repel visitors to the shop.

I often talk with nearby business owners, who share my concern for the negative effects of these properties on our neighborhood.

* * *

Many folks have wondered why I have been so vocal on the CentrePointe mess.  There are many reasons, but one of the biggest is that the abandoned properties surrounding Lowell's have given me firsthand experience the negative effects of blight like the CentrePointe scar.

There are many such highly-visible, blighted, non-productive and apparently abandoned properties in Lexington: CentrePointe in Downtown, Lexington Mall on Richmond Road, and Continental Inn on New Circle at Winchester are some of the most apparent.  But there are numerous smaller examples littering our city.

Just like the properties surrounding our shop, the absentee owners seek to avoid any and all expenses.  They avoid capital gains taxes by refusing to sell their properties.  They avoid maintenance expenses by refusing to invest to make their properties economic contributors to the community.  They avoid property taxes by refusing to improve their decrepit real estate.

Such abandoned properties generate near-zero direct contributions to the economy.  Moreover, they generate negative economic effects for surrounding properties and businesses: They drive away business and drive down property values.

* * *

It is time for such neglect to end.  It is time to make sure that lazy landowners are motivated 1) to improve their holdings and 2) to transform their properties into contributors to our community's economic engine.

My modest proposal: Implement a 'blight tax'.  Lexington landownders whose property qualifies as 'blighted' would have to pay a moderately severe annual blight tax.

The definition of 'blighted' would need to be worked out, but should include an assessment of the property condition, as well as proof of substantial progress on needed improvements.  We could start with Division of Code Enforcement standards.

To overcome their avoidance of maintenance expenses, property taxes, and/or capital gains taxes, I'd propose that the blight tax have some teeth: Say, 35% to 50% of assessed property value per year.

In the CentrePointe case, the blight tax would generate $8 to $12 million per year of revenue to the city until the developers improve their land.  When historical buildings were demolished to make way for CentrePointe, many rationalized that the old buildings were greater eyesores than the pit which remains today.  I disagree.  But a blight tax may also have helped prevent the demolition-by-neglect which occurred on that block over the years.

I would imagine the former Lexington Mall and Continental Inn properties would generate amounts similar to CentrePointe, given their sizes and their locations on busy thoroughfares.

Such tax revenue could be specifically allocated to offsetting the effects of blight: community improvements to sidewalks, bike paths, streetscapes, parks, community centers, business incubators, community ventures, and the like.  If property owners avoid the blight tax by making their properties more valuable (i.e., by improving them), then all the better.

To create a vibrant city, we need to ensure that Lexington doesn't have the economic scars that blight leaves behind: dead spots which contribute little (or which actually destroy) monetary value in our community.

My proposal is the blight tax.  What's yours?

Homesick

An open letter to Lexington’s leaders from the next generation
by Carson Morris

“How do we build a city the next generation will be homesick for?”
                                                        – Rebecca Ryan (via Tom Eblen)

Dear Leaders of Lexington,

CarsonSS
  Carson Morris, Superstar

As you return to Lexington from your trip to Madison, Wisconsin, flush with ideas and possibility in the wake of your visit, I wanted to let you know that we stand ready to help make Lexington better. 

While 260 of you were experiencing Madison directly, several hundred of us were following your visit in near-real-time, thanks to those few of you who shared the event using Twitter.  And while you were talking with Madison, we were actively talking about you, Madison, Lexington, and our future.  We had a vibrant discussion.

And when I saw Rebecca Ryan’s question, I hoped that you really took it to heart.  Because it means everything when I decide whether to stay in Lexington or not.  And it should inform every decision you make about our city: How do you build a city I will be homesick for?

Making me and my generation homesick won’t really be about “stuff” and status.  I know many of you were talking about tangible things – jobs, industries, neighborhoods, amenities, buildings, bike trails.  But that isn’t really what we value.  Those things don’t really make us want to stay here.  Making UK a top 20 research institution?  That may be great for attracting companies to Lexington, but I don’t see how that keeps me here.

If you want me to be homesick, you’ll have to connect with my heart.  Then, when I leave, Lexington will tug on my heart.  It will call to me.  Lexington will be the one place on earth I want to be

How do you create a Lexington for my generation?  How do you make us homesick for Lexington?  As you settle back into your regular routines, I wanted to help you set an agenda to implement the lessons of Madison for me and my
generation.  Here are a few of my ideas.  I’m sure my friends will have many more:

Listen to us.  For years, we’ve listened as you tell us what our generation wants and needs.  And then we leave town to go to school or to find a job.  And those other places seem built for us, so we never come back.

Too many times, your tuners are set to “broadcast” instead of “receive”.  As leaders, you are used to being listened to.  We understand that.  But I and my generation need to be heard.  And we need to know that you hear us.

The Madison experience was a great case in point.  For months now, our generation has been urging you to adopt Twitter (and other social media platforms) to talk with us.  In Madison, a few of you suddenly began using Twitter.  While we appreciate your new openness, we also wonder why you didn’t grant us the same credibility as those you talked with in Madison.

If you want us to stay, you must listen to us more.

 
Engage us.  At one point yesterday, Mayor Newberry declared that “I don’t think there has been a time in Lexington’s history where we’ve had the level of civic engagement we have now… Lexington needs your engagement in our community now.

This is a profound and true statement from our mayor.  We do need your engagement (including you, Mr. Mayor). Now

We’re already having conversations about the future of our city.  We’re already saying what matters to us.  We’re already talking about leaving. 

In order to engage us, don’t wait for us to find you: you need to come to where we are and join our ongoing conversations.  Follow us on Twitter.  Spend time in our schools.  Read and comment on our blogs.  Share your thoughts and what you think about ours.  Debate with us.  Ask us what you can do.  Then do it.  Build on our ideas.  (P.S. We have a LOT of ideas.)

If you want us to stay, you must engage us more.

Value us.  As community leaders, you have so many opportunities to keep us in Lexington.  One of the biggest: demonstrate how much you value our talent and our intellect and our creativity. 

When I get to high school, hire me as a summer intern.  Let me work on special and important projects.  Encourage me to engage my friends in the efforts to grow your organizations. 

While I’m in college, toss me the keys and give me the opportunity to create something you might never imagine.  Will I stumble?  Absolutely.  Could you lose money?  Possibly.  But – if I’m successful – we both will profit.  And, either way, knowing that you value me will make me incredibly loyal – to you and to our city.

When I graduate and get a job, ask me what kind of places I want to live in.  What I want to do after hours.  What kind of neighborhood I want.  What is important to me.  Then – and this is the vital part – go build it for me.  It will benefit us both.

(P.S. Also do these things for your current generation of citizens and employees.  Then stand back.  Your success will blow you away.  It might keep some of the current generation in Lexington, too.)

If you want us to stay, you must value us more.


Respect us
.  Listening.  Engaging.  Valuing.  It is all about showing fundamental human respect for us and our viewpoints.  If you demonstrate that kind of respect in your actions and in your attitudes, several wonderful things will begin to happen.

First, the right kinds of “stuff” – jobs, buildings, neighborhoods, amenities – will begin to emerge to tug on our hearts.  Our community – and our love for our community – will become much more vibrant.

Second, our economy will begin to flourish.  Giving us a platform to express and implement our ideas will help create the idea-rich economy that you learned about in Madison.  Having our voices and views incorporated into the community’s future gives us a stake in making that future happen.

Third, our brand will improve.  As Daddy has mentioned previously, you don’t get to decide our brand.  Blue horses or spotted yaks are irrelevant to whether I choose to love my city and to whether I choose to stay in Lexington.  A better brand emerges from being a better city.  And that starts with respecting your citizens and employees.

If you want to build a better Lexington – the kind of Lexington you are envisioning upon your return from Madison – you must listen to us.  You must engage us.  You must value us.  You must openly and actively demonstrate your respect for us. 

Then, you will have built a city that my generation will be homesick for.  That could be your legacy.  We’re already here.  And we want to engage you.  We want to help you succeed.  Join us.

Thanks,
Carson

Carson Tate Morris
2 years, 5 months old
Citizen, Future Voter, and Superstar

Unfortunately. Private.

There were two common refrains at Tuesday's Urban County Council confrontation between our vice mayor and the developers of CentrePointe. 

One was the word "Unfortunately" continuously invoked by the developers.  While "unfortunately" led some 6 sentences in the developers' prepared statement, it also led nearly every response from the developers to difficult questions from the Council.  Unfortunately, the developers didn't foresee the economic downturn.  Unfortunately, things change in projects like these.  Unfortunately, bloggers and the press and rumor-mongers have pointed out immense and inconvenient flaws in our business case.  Unfortunately, it is apparently their free-speech right to do so.  Unfortunately, people die.

Well, um, unfortunately, REAL businesspeople are supposed to anticipate and overcome such circumstances (not be paralyzed by them).  Anything less amounts to sheer speculation.  Which is what Lexington has encountered with CentrePointe.

The second refrain was actually more worrisome and more puzzling.  It came from members of the Council who acted as apologists for the developers (developers whose actions can only be characterized as bumbling).  These same councilmembers – Lane, Stinnett, Myers, McChord, and Beard – felt compelled to offer apologies for forcing the developers to account for their continuous inaction.

The refrain they used was "private".  Councilmember Myers asserted that this is private property assembled by private developers with private funds, that the developers could do whatever they wish with it, and that the council had no business forcing CentrePointe's developers to explain their incompetence.

Balderdash.

Before more libertarian readers resort to labeling me a socialist, let me assert my firm belief in property rights.  Unlike some of my more radical friends, I believe that property and capital and money have driven the vast majority of improvements in our living conditions and overall social well-being.  To be sure (and as we have seen quite clearly of late), capitalism often has an ugly downside driven by unrestrained greed.  But the long term gains have far outweighed that downside.

The crater created by CenterPointe's developers is certainly private property.  It belongs to them. 

But here's where the stalwart defenders of property rights are wrong: Private property always comes with civic responsibility.  Owners of private property cannot use their property in ways which destroy value for surrounding properties or surrounding businesses.

Let me illustrate this principle with a recent and vivid example:  A year and a half ago, in the Andover neighborhood, there was a private home that was infested with rats.  The community and the Health Department mobilized to eradicate the rats and eradicate the problem.  Nearby property owners (including yours truly) were rightly concerned for both our safety and our property values. 

Apparently, these same councilmembers would claim that the rat-infested house was private property, and, thus, the community had no right to defend their health or their property values.  Would councilmember Myers sit on his hands if a rat-infested house was next door to his house?  Apparently so.  Would councilmember Lane approve of a neighbor's right to spread pig manure (and noxious fumes) to fertilize their lawn in his Hartland Gardens?  Apparently so.  After all, it is their property, and they can do what they wish with it.  Right?

Of course not.  Private property comes with civic responsibility. 

* * *

With CentrePointe, we have a rathole downtown.  The rats, while not physical, are more insidious and more destructive:

  • There's the bulldozer rat that razed buildings, jobs, businesses, and revenue last July.  The rathole has produced no jobs, no revenue, no businesses, and no buildings.
  • There's the ugly-city rat that an out-of-town visitor takes back to their home as tourism dollars and tourists mysteriously disappear from downtown.  I suspect there will be many of this breed of rats available for the World Equestrian Games next year.
  • There's the blight rat which drains surrounding property values and sucks patrons out of surrounding businesses.  
  • And, finally, there's the developer rat, who repeatedly fails to deliver on public statements about CentrePointe's timing, funding, and business model. 

Councilmembers Stinnett, McChord, Myers, Lane, and Beard appear to sympathize with both the rats and with the rathole.

I do not.  And I don't appreciate our representatives who do.  And I'm not alone.

Private property comes with civic responsibility.  We need leaders who recognize that fact.

I choose both

"The test of a first-rate intelligence is the ability to hold two
opposing ideas in mind at the same time and still retain the ability to
function. One should, for example, be able to see that things are
hopeless yet be determined to make them otherwise."

                                                — F. Scott Fitzgerald (via Ace Weekly)

"You must be the change you wish to see in the world."
                                                — Mohandas K. Gandhi

There is a revolution brewing in Lexington.  Fed up with the intransigence and bureaucracy of 'old' Lexington, 'new' Lexingtonians are gearing up for an overthrow of the old regime.

As a lifelong rebel and iconoclast, I love it.  As a business owner, I want the more vibrant Lexington (and downtown) that these changes promise.  As a father of a two-year-old, I want my son to have the greatest opportunities to learn, live, play, and work – and want his birthplace to provide those opportunities.  Lexington must change, or it will not grow.  If it does not grow, Lexington will wither and die.

Still, I'm a bit troubled…

More on why in a bit.  First, we need to describe the new and old Lexingtons.  (Or, if you Twitter – and you should#OldLex and #NewLex.) 

OldLex is rooted in our city's and our region's traditions.  It wants to build on the heritage of our horse farms, our coal, our bourbon, our tobacco, and our basketball.  It values formality and processes and order and control, and is often obstinate in the face of change.  OldLex tends to respect big international companies, large events, and wealth.  It generally shuns technology. 

NewLex is borne of our city's innovative and intellectual potential.  It yearns to be free of restrictions and limitations imposed by centuries of tradition.  It values innovation and creativity and transparency and freedom, and usually gleefully wallows in the messiness and chaos of change.  NewLex tends to respect speed, intellect, local-ness, and the environment.  It embraces technology.

So there, in admitted caricature, are the two cultures of Lexington.  They currently stand in perplexed opposition to one another.  They blink in bewilderment at the other's actions (or inactions) and question the other's motives.

I am a confirmed NewLex kinda guy.  As a reader of this blog, I suspect that you also lean toward the NewLex camp.

But, as I mentioned, I'm troubled by something in the conflict between NewLex and OldLex.  I also hear the same concern echoed in comments on my blog and in NewLex Twitter discussions.  In summary, it is this: The desire for continuity is almost as strong as the desire for change.

While we decry the adoption of outdated icons of horses as the central identity our city, we still love the beautiful horses, the farms, the racetracks, and the uniqueness they bestow upon our city and state.  

We wish that some of the $36.5 million that just went to our new basketball coach had gone instead to improve our schools or our university.  But we do love our 'Cats, our Coach Cal, and our championships. 

We cannot fathom why our city's representatives haven't adopted more transparent practices and implemented more current technologies, but what, really, have we done to facilitate that?  (Have I already forgotten how mystifying Twitter was just a couple of months ago?)

As much as we advocate overturning the old ways of thinking and the old ways of doing things, we NewLexers sure like a lot of the old things.

And we should like them.  The horses, the basketball, and the bourbon are all significant and important parts of our heritage and our identity.  They are a part of what makes us 'US'

And in that heritage lies our one bond with our OldLex foes, and, I believe, our single best opportunity to effect real and necessary change in our city.  As NewLexers, we must challenge ourselves to embrace and leverage our past as a springboard into our future.  

Can a vibrant horse industry exist alongside an even-more-vibrant Eds-and-Meds economy?  I think so.

Can we use Lexington's defunct distilling industry and empty warehouses to build a vibrant arts and cultural (and distilling!) community?  I think so.

OldLex certainly comes with many flaws.  But, if we're honest with ourselves, NewLex can be just as problematic.  We often come off as brash and abrasive.  I kinda like being brash and abrasive.  The problem is that 'brash and abrasive' doesn't get the hard work of changing our city done; It brings such work to a halt as OldLex digs in their heels.  

NewLex often appears impractical.  We are full of plans and ideas, but frequently come up way short on tangible actions and, ultimately, results.  We must learn to transform our ideas and plans into actions on the ground.  We must, in short, be the change we wish to see in the world.

So I make a declaration that may not be popular with all of my NewLex compatriots: I choose both.  I choose the heritage that makes Lexington great.  I choose the creativity and intellect that will drive us into the future.  I choose to act with transparency and speed.  I choose to love the singular beauty of our horse farms.  I choose to reject the parts of (Old AND New) Lexington which hold our city back from becoming truly great.  NewLex?  OldLex?

I choose both.  I choose Lexington.

April in Review

April has been a busy month in the shop and on the blog.  Here's a sample of what we've been writing about this month:

  • Lowell's School Tools and the Bluegrass Vehicle Report.  We provided data about the vehicles we drive in Lexington and surrounding areas, as well as tools for parents and teachers to use to make the data come to life for their students.
  • Why CentrePointe will fail.  Our all-time most popular post analyzes why Lexington's CentrePointe project is doomed even if it is built.  (Also published in Ace Weekly)
  • But it isn't enough to simply grouse about the failure of CentrePointe.  We need to understand what went wrong, what to do about it, and what to do with the empty block downtown.  We need a plan.  Toward that end, we offer The UnTower Manifesto as a starting point for moving beyond CentrePointe. (Portions cross-posted to Ace Weekly and Barefoot & Progressive)
  • We weren't always serious in April.  We speculated on the real source of the Toyota truck logo.
  • What do you hate about Lowell's?  We ask you what you don't like about Lowell's.  We want to be better. 
  • Why Twitter matters.  Twitter has become something of an online sensation of late, with everyone from Oprah to the White House jumping on the Twitter bandwagon.  We talk about how to make it work, and why Twitter is more important than it may seem.
  • A better brand for Lexington.  We talk about what it will take to truly re-brand Lexington.  Hint: It doesn't involve a blue horse or Pentagram.  (Also published in Ace Weekly, and cross-posted to Transform Lexington)

Many thanks to our friends at Ace Weekly, Transform Lexington, and Barefoot & Progressive for amplifying much of what we wrote here this month.

Enjoy!

A better brand for Lexington

Lexington's leaders are busy picking a new brand for our city.

Sorry, gang.  You don't get to decide.

Lexington_01_sm Last week, the Urban County Council's Planning Committee considered the city identity possibilities of the blue horse that Pentagram
(an international design firm) crafted for
the Lexington Convention and Visitors Bureau.  The committee forwarded the discussion on to the full Council. 

Unfortunately, the Blue Horse Debate is a waste of
time, talent, money, and attention.

Our
representatives fail to realize that Lexington's brand is largely out
of their hands.  And it certainly isn't in Pentagram's hands.  Whether
they choose
to promote a blue horse or a spotted yak is irrelevant to Lexington's
brand. 

Telling versus Earning
Marketers (and leaders) suffer from a kind of conceit.  The marketers' conceit is that they can tell us what their brand means.  They fail to realize that brands are reputations which are earned.

A brand isn't a
declaration.  It isn't an intention or a vision.  It isn't what leaders say it is, no matter how well it is designed and researched.  It isn't
a great ad campaign or a really slick logo or a lyrical tag-line.  It is certainly
not a marketing function.

Brands arise from all of our experiences with that product or that city,
not from what the leaders of any company or city want them to be (or say they are).

The best brands don't tell people they're great.  They earn greatness.

If
people believe that Lexington is a boring town, then (unfortunately) that is part of our
brand.  If people believe that we are a technology backwater, then that,
too, is part of our brand.

This is scary because our brand is
pre-set in peoples' minds, and it takes a lot of hard work to be good enough to dislodge entrenched perceptions.

It is scary because it isn't about saying we're better; it is about actually BEING better.  Really
better, not just in-our-marketing-plan 'better'.  Not just
approve-a-message/logo/strategy-in-a-meeting 'better', either.

We have to earn a reputation for better schools, better businesses, better technologies,
better leaders (and not just at LFUCG, either), better conversations, better people, and
better visions of the future.  And we can't buy that reputation from any design or branding firm.

To improve our brand, we have to truly transform Lexington.

Inertia
So why do our representatives persist in their silly pursuit of the blue horse?

Over the years, I've frequently witnessed something
I call institutional inertia.  Institutional inertia happens
when individuals in an organization don't really feel
responsible for (or influential upon) the success of the organization.

In those cases, the easiest thing to do is just stay the course, even
if that course is doomed to failure…  When inertia raises its ugly head, it is often,
maddeningly, the powerful (those who think they have the most to lose)
which become the most hostile to change and most determined to stay the
destructive course.  Doing nothing is always easier than doing the
right thing, especially when doing the right thing is a lot of hard work.

And
paying someone to design an 'identity' is an easy-but-doomed course for
improving Lexington's brand.  There is no 'magic bullet' for crafting a
better brand for our city.

If we want a better brand for Lexington, then make sure our city is
an attractive, welcoming place for our visitors.  Ensure that our
people are knowledgeable, warm, and friendly.  Create rich,
distinctive, and memorable experiences for both our citizens and our
visitors.  Foster the growth of vibrant businesses and arts communities
that make Lexington a compelling place to work and play.

Then, perhaps, Lexington will earn the better brand we are seeking.

Update: 4/28 Cross-posted to both Ace Weekly and Transform Lexington.

Full disclosure: In a previous job, Rob severed his firm's relationship with Pentagram.

[where: 200 E Main St, Lexington, KY, 40507]

Making Twitter work

A couple of weeks ago, Oprah began using Twitter.  Some saw her adoption of the service as a milestone that Twitter had gone mainstream.  Others decried it as a sure sign that the Twitter fad was about to flame out.

Why all the fuss about Twitter? 

I have to admit that I just didn't get it.  At first.  In this post, I'll talk about how I learned to love Twitter. In my next post, I'll talk about Why twitter matters.

How Twitter works

Twitter is a microblogging service which allows users to post messages of 140 characters or less.  These messages – called 'tweets' – chronicle what the user is doing / reading / thinking in that moment.  You can follow other users, and they can follow you as well.  [Note: There are privacy settings in Twitter which allow you to protect who sees your tweets.]

Because the messages are limited to 140 characters, a kind of Twitter shorthand code has developed to convey key concepts.  Responses to other users contain an 'at' sign (@) before their user name – so, for instance, other Twitter users respond to my posts with an '@robmorris2'.'

When discussing a particular topic, users often apply a hashtag (a pound sign – #) to their post.  Right now, there are a lot of #swineflu hashtags in the twitterverse as people tweet about the current flu outbreak in Mexico, the US, and New Zealand. 

Many users want to share interesting stories or blog posts with their followers.  But because regular web addresses (URL's) can run 60 or 70 characters, many people use URL 'shorteners' to compress a web address to just 16 or so characters.  So many of Twitter's addresses are from the bit.ly, is.gd, tr.im, or similar odd-looking domains.

When users want to share someone else's tweet with their followers, they often 're-tweet it'.  They do so with 'RT' and the user's @name.  So, when I saw a Dave Winer tweet that I thought was worth sharing, I shared it this way: "RT @davewiner: Why NPR is Thriving (They’re Not Afraid of Digital Media). http://tr.im/jH5o".

Critical Mass
Twitter gives you some basic tools to help you find and add other friends who use the service.  When I first started using Twitter, I added a few close friends.  I twittered something about what I was doing, careful to use my 140 character allotment.

And nothing happened.  I really wondered what this Twitter fuss was all about…

Only one of my friends really used the service more than a few times a month.  And he (@billder – well worth following) was in Portland, used a bewildering array of #'s and @'s, was talking with folks I didn't know, and I wasn't quite sure what to make of it all.

I posted to Twitter once or twice a week through January.  And then I drifted away until April.

After listening to an audiobook of What Would Google Do? by Jeff Jarvis (@jeffjarvis on Twitter), the prominent blogger of the BuzzMachine blog, I decided to give Twitter another try.

I followed many more folks the second time around: local and national news sites; favorite authors, bloggers, and personalities; technology sites; interesting companies and their executives; and whatever else I found interesting.

When I got up to about 50 people, Twitter started to get really intriguing.  With more and more interesting people sharing more and more interesting thoughts, links, and re-tweets, Twitter suddenly became much more vibrant.


Going Real-time

But there was something which still didn't work for me: the Twitter web page.  As a static page with maybe 20 tweets on it, I had to keep reloading.  If a lot of folks were tweeting, I often missed important tweets from friends in the flurry of tweets from other, more prolific users.

It was (and is) all a bit chaotic. 

But there are solutions.  Twitter has allowed software developers to graft their products onto the Twitter platform.  There are a bevy of such products out there: Seesmic, Twhirl, TweetFon, Tweetie, and many others.  Each has different features and functions.

My current favorite is desktop software called TweetDeck.  With TweetDeck, Twitter finally came alive and started making sense for me.  In other words, I finally 'got' Twitter. 

There are four key features of TweetDeck which make it work for me.

First, TweetDeck auto-refreshes.  This means that I get nearly-live updates as soon as they happen.  For me, it transforms Twitter from a static web page into a real-time social messaging system.

Second, TweetDeck lets me create groups of people that I can follow.  This means that I can group folks according to how important they are to me or by which parts of my life they belong to.  By default, TweetDeck has an 'All Friends' column which contains live tweets from everyone I follow.  But I created another column which has tweets from folks that I really want to pay attention to.  The 'groups' feature let me create some order out of Twitter's chaos, and helped ensure that I didn't miss important local or topical or personal tweets.

Third, the software made tweeting easier.  TweetDeck has a lot of built in stuff to respond to (@) or re-tweet (RT) other users.  It lets me shorten a URL right inside the interface. 

Fourth, TweetDeck has a search function which allows me to monitor what anyone in the twitterverse is saying about a particular topic (like, say, "Toyota") live.  So I can get a sense of what is happening with things that are important to me right now.

These four features of TweetDeck (some of the other Twitter software has them too) brought Twitter to life for me.  They allowed me to connect with new people and have new conversations that would otherwise never have happened. 

Making Twitter Work
What made Twitter 'work' for me was 1) making sense of its shorthand, 2) following a critical mass of other users to make things interesting, and 3) using a 'live' interface (for me, TweetDeck) which catapulted the service from a website into a many-to-many conversation.

In my next post, I'll talk about Why Twitter matters.

Why Twitter matters

[In my previous post, I described how I made Twitter work for me.  If you'd like to see how I got the most out of Twitter, click here.]

It took me a while to understand Twitter, as documented in my last post.  I'm certainly not the most prolific or most informed user, but I've come to gain some insights about Twitter that I haven't seen a lot of other commentators pick up on.  These are by no means exclusive to Twitter, but I think it is the platform which most embodies these characteristics today:

  1. New kinds of connection.  More than any other medium I've come across, Twitter enables new kinds of social interactions.  Conversations become multilateral public events, instead of one-way or two-way forms of communication.  And those conversations can coalesce around personal, local, or topical interests.  I can dip in and out of many different conversations happening simultaneously.  If I have nothing interesting to say about an interesting topic, I can just observe while others contribute.
  2. The new news.  As a news junkie, I used to troll blogs and websites for the latest information on what was happening in business, in technology, in Lexington, and in the world-at-large.  Now, Twitter serves as my news station.  I can easily ignore tweets which I don't find interesting, but follow links which are of interest.  What is best is that this news is already vetted by folks I respect and trust.

    Further, Twitter's hashtag convention allows me to follow what topics are 'hot' through tools like TwitScoop, which is enabled by default in TweetDeck (see my last post if this last passage looks like Greek to you).  The news on Twitter often unfolds long before mainstream media picks it up.  In Ace Weekly (@AceWeekly), Kakie Urch (@ProfKakie) put together an excellent analysis of how Twitter acted as the new news in the #amazonfail case, including how long it took traditional media to even notice, while the twitterverse was exploding in outrage.  (As I write this, a friend of mine, @JasonOney, is mounting a campaign to save the NBC series Chuck, using the #savechuck tag.  And he's got friends marching with him.  Look out NBC.)

  3. Twitizenship. What the #amazonfail and #savechuck cases (among many thousands more) demonstrate is a new form of online citizenship, characterized by immediacy, openness, and cause-centered organization.  This 'twitizenship' can create what some call 'flash mobs': groups which form nearly instantly in either the virtual or physical worlds.  Twitizens expect speed, transparency, and action from both businesses and civic leaders.

    My favorite recent example: Kickeball at CentrePointe ParqueWhere?  Let me explain.  Using Twitter and Facebook, a flash mob formed around the idea of playing a kickball game on the pit of rubble in Lexington where CentrePointe is not being built.  So, last Friday at 5:30 PM, they had a game – and a wonderful bit of public theater and civil disobedience.  It was quick.  And you can read the best account here (Thanks, @KeeganFrank) and see the best video here (Thanks, Mick Jeffries).  You should check out these accounts, because the local media completely whiffed on coverage over the ensuing 24 hours.  I left work to go to the pit and witness the game (but not to participate – I was chicken, and I didn't want to get arrested).

    This is a fun example, but I hope my main point shines through: Twitter allows citizens to form into and disband from interest groups at lightning speed.  These groups have higher expectations of their leaders and of businesses, who must respond with greater speed and openness.  Those who fail to respond will surely #fail. 

Twitter's platform allows for new social formations which are important, and will be changing the way we interact, the way we get our news, and the way we create a better city, state, nation, and planet.  Governments, businesses, and citizens must adapt to this changed world, or they will be left behind.

Those are my thoughts on why Twitter matters.  What are yours?

Sayre presents Kilowatt Ours at the Kentucky Theatre

Our friends and neighbors on Sayre School's Green Council are presenting a free showing of the documentary Kilowatt Ours: A Plan to Re-Energize America at the Kentucky Theatre at Noon on Wednesday 22 April.  The film is open to the public, runs at about 55 minutes, and there will be a question-and-answer session with Jeff Barrie, the film's director, afterward.

Find out more about Wednesday's showing here, and see a short preview on the film's website here.

So bring your lunch down to the Kentucky, and see Kilowatt Ours with us on Wednesday.

[where: 214 E Main St, Lexington, KY 40507]